principal.com Principal.com

   
Retirement, Investments, and Insurance | Principal

Domain Summary

What is the traffic rank for Principal.com?

• Principal.com ranks #10,959 globally on HypeStat.

What percent of global Internet users visit Principal.com?

• 0.0038511% of global Internet users visit Principal.com

How many people visit Principal.com each day?

• Principal.com receives approximately 189.9K visitors and 1,445,081 page impressions per day.

Which countries does Principal.com receive most of its visitors from?

• Principal.com is mostly visited by people located in United States,India,Chile.

How much Principal.com can earn?

• Principal.com should earn about $6,904.67/day from advertising revenue.

What is Principal.com estimated value?

• Estimated value of Principal.com is $7,834,842.88.

What IP addresses does Principal.com resolve to?

• Principal.com resolves to the IP addresses 2620:12a:8001::2, 23.185.0.2.

Where are Principal.com servers located in?

• Principal.com has servers located in Des Moines, Iowa, 50309, United States.

principal.com Profile

Title:Retirement, Investments, and Insurance | Principal
Description:Let's keep your finances simple. Insure what you have. Invest when you're ready. Retire with confidence.
Tags:
401k
retirement
finance
financial
principal financial group
principal
personal finance
dream
financial services
life insurance with principal
retirement planning
retirement account with principal
principal financial
financial accounts
Category:Finance / Insurance
Edit Site Info

What technologies does principal.com use?

These are the technologies used at principal.com. principal.com has a total of 15 technologies installed in 16 different categories.
Search Engines
Coveo Coveo
Personalisation
Coveo Coveo
Salesforce Interaction Studio Salesforce Interaction Studio
CMS
Drupal Drupal
Hosting
Drupal Multisite Drupal Multisite
Security
HSTS HSTS
Web Servers
Nginx Nginx
Reverse proxies
Nginx Nginx
Miscellaneous
Open Graph Open Graph
PaaS
Pantheon Pantheon
Performance
Priority Hints Priority Hints
Quicklink Quicklink
JavaScript Libraries
Quicklink Quicklink
Segmentation
Salesforce Interaction Studio Salesforce Interaction Studio
CDN
Unpkg Unpkg
Fastly Fastly
Caching
Varnish Varnish
Programming Languages
PHP PHP
Databases
MariaDB MariaDB

principal.com Traffic Analysis

Principal.com is ranked #10,959 in the world. This website is viewed by an estimated 189.9K visitors daily, generating a total of 1.4M pageviews. This equates to about 5.8M monthly visitors. Principal.com traffic has increased by 23.37% compared to last month.
Daily Visitors189.9K
28.61%
Monthly Visits5.8M
23.37%
Pages per Visit7.61
2.14%
Visit duration06:22
1.79%
Bounce Rate23.25%
2.27%
Is this your site?Verify your site's metrics.
Daily Unique Visitors:
189,858
Monthly Visits:
5,752,697
Pages per Visit:
7.61
Daily Pageviews:
1,445,081
Avg. visit duration:
06:22
Bounce rate:
23.25%
Global Reach:
0.0038511%
Monthly Visits (SEMrush):
5,692,839
Monthly Unique Visitors (SEMrush):
2,618,026
Monthly Visits (SimilarWeb):
5,639,337
HypeRank:
10,959
SEMrush Rank:
2,565
SimilarWeb Rank:
7,764
*All traffic values are estimates only.

Traffic sources

Direct:
66.33%
Referral:
18.80%
Search:
13.87%
Social:
0.78%
Paid:
0.22%

Desktop vs Mobile

Desktop:
55.52%
Mobile:
44.48%

Total Visits Last 3 Months

4.9M
NOV
4.7M
DEC
5.8M
JAN

Visitors by country

Country
Users%
 
United States 97.82%
 
India 0.49%
 
Chile 0.37%
 
Mexico 0.20%
 
Canada 0.14%

Where do visitors go on principal.com?

 
Reach%Pageviews%PerUser
login.principal.com
80.83%31.57%2.5
secure05.principal.com
74.57%47.36%4.0
principal.com
60.25%12.32%1.3
secure.principal.com
7.46%1.17%1.0
members-groupbenefits.principal.com
3.05%1.18%2

Which sites are competitors to principal.com?

Websites similar to principal.com are sites similar on user interests and browsing behavior. Users can discover new websites that are similar to the ones they already enjoy or find useful.
Last update was 3 days ago
     
This can take up to 60 seconds. Please wait...

*HypeStat.com is not promoting or affiliated with principal.com in any way. Only publicly available statistics data are displayed.

  ▼

SEMrush is a complete on line advertising and marketing platform that gives a extensive variety of gear and functions to help companies and entrepreneurs in enhancing their on line visibility and optimizing their virtual advertising and marketing strategies.
SemRushSemRush
Domain:
  principal.com
Rank:
(Rank based on keywords, cost and organic traffic)
  2,565
Organic Keywords:
(Number of keywords in top 20 Google SERP)
  125,951
Organic Traffic:
(Number of visitors coming from top 20 search results)
  1,113,515
Organic Cost:
((How much need to spend if get same number of visitors from Google Adwords)
  $3,771,318.00
Full SEMrush Report >>

Revenue report ▼

Google.com would generate approximately $6.9K per day if the source of income were advertisements, which equates to an estimated monthly revenue of $207.1K and annual gross revenue of approximately $2.5M. Based on these figures, the site's net worth is estimated at around $7.8M.

How much would principal.com make?

Daily Revenue:
$6,904.67
Monthly Revenue:
$207,140.10
Yearly Revenue:
$2,520,204.55
*All earnings values are estimates only.

Daily earning by country

 
CountryPageviewsEarning
 
United States 1,413,511$6,827.26
 
Canada 2,024$12.22
 
Chile 5,331$3.78
 
India 7,112$2.70
 
Mexico 2,917$0.82

Loss of money due to Adblock?

Daily Revenue Loss:
$1,233.29
Monthly Revenue Loss:
$36,998.55
Yearly Revenue Loss:
$450,149.07
Daily Pageviews Blocked:
257,885
Monthly Pageviews Blocked:
7,736,546
Yearly Pageviews Blocked:
94,127,972

Daily revenue loss by country

 
CountryBlockedLost Money
 
United States 254,432$1,228.91
 
Canada 506$3.06
 
India 1,991$0.76
 
Chile 693$0.49
 
Mexico 263$0.07

How much is principal.com worth?

Website Value:
$7.8M

Ad Experience Report ▼

Summary of the ad experience rating of a website for a specific platform.

Mobile summary

Root domain:
principal.com
Last Change Time:
(The last time that the site changed status.)
2018-04-30 10:50:23
Ad filtering:
(Chrome is not filtering ads on your site.)
Off
Status:
(The status of the site that is reviewed for the Better Ads Standards.)
Passing

Desktop summary

Root domain:
principal.com
Ad filtering:
(Chrome is not filtering ads on your site.)
Off
Status:
(The status of the site that is reviewed for the Better Ads Standards.)
Not reviewed

Abusive Experience Report ▼

Summary of the abusive experience rating of a website.
Root domain:
principal.com
Last Change Time:
(The last time that the site changed status.)
2018-04-30 10:50:23
Enforcement:
(Chrome is not preventing your site from opening new windows or tabs.)
Off
Status:
(The status of the site reviewed for the abusive experiences.)
Passing

Where is principal.com hosted? ▼

Principal.com may be hosted in multiple data centers distributed in different locations around the world. This is probably just one of them.
Server IP:
2620:12a:8001::2, 23.185.0.2
ASN:
AS54113 
ISP:
Fastly 
Server Location:
Des Moines
Iowa, IA
50309
United States, US
 

Other sites hosted on 23.185.0.2

There are no other sites hosted on this IP

How fast does principal.com load? ▼

The average loading time of principal.com is 58 ms.
Average Load Time:
58 ms

Does principal.com use compression? ▼

Website compression is the process of reducing the size of website files, such as HTML, CSS, JavaScript, and image files, to improve website performance and load times. Compressing website files can significantly reduce the amount of data that needs to be transferred from the server to the user's browser, resulting in faster page load times and improved user experience. Files on principal.com are reduced by 75%.
principal.com use gzip compression.
Original size: 86.64 KB
Compressed size: 21.57 KB
File reduced by: 65.06 KB (75%)

Google Safe Browsing ▼

Google Safe Browsing is a service provided by Google that helps protect users from visiting websites that may contain malicious or harmful content, such as malware, phishing attempts, or deceptive software.
This site is not currently listed as suspicious

MyWot.com Reputation Ratings

MyWOT (short for "My Web of Trust") is a web-based reputation and rating service that provides users with information about the trustworthiness and safety of websites. principal.com has 95 Safety Reputations.
Status:
  SAFE
Safety Reputations:
  95
Safety Confidence:
  27

SSL Checker - SSL Certificate Verify ▼

An SSL (Secure Sockets Layer) certificate is a digital certificate that establishes a secure encrypted connection between a web server and a user's web browser. It provides authentication and encryption, ensuring that data transmitted between the server and the browser remains private and protected. principal.com supports HTTPS.
 principal.com supports HTTPS
     
Verifying SSL Support. Please wait...
Common Name: www.principal.com
Organization: "Principal Financial Group, Inc."
Location: Des Moines, Iowa, US
Issuer: DigiCert Global G2 TLS RSA SHA256 2020 CA1
Valid from: Jun 13 00:00:00 2024 GMT
Valid until: Jul 14 23:59:59 2025 GMT
Authority: CA:FALSE
Keysize: 2048 Bits
Common Name: DigiCert Global G2 TLS RSA SHA256 2020 CA1
Organization: DigiCert Inc
Location: US
Issuer: DigiCert Global Root G2
Valid from: Mar 30 00:00:00 2021 GMT
Valid until: Mar 29 23:59:59 2031 GMT
Authority: CA:TRUE
Keysize: 2048 Bits

Verify HTTP/2 Support ▼

HTTP/2 (Hypertext Transfer Protocol version 2) is a major revision of the HTTP protocol, which is the foundation of data communication on the World Wide Web. It was developed as an improvement over the previous HTTP/1.1 version to enhance web performance and efficiency.
 principal.com supports HTTP/2
     
Verifying HTTP/2.0 Support. Please wait...

Site Categories ▼

Website categories are used to classify websites based on their content or purpose. These categories provide a way to organize and filter websites, allowing users to find relevant information or ensure compliance with specific regulations or policies.
Internet Banks/United States
Business and Economy/Financial Services

Http Header ▼

HTTP headers are extra portions of records despatched among a consumer (which include an internet browser) and a server at some stage in an HTTP request or response. They offer instructions, metadata, or manipulate parameters for the conversation among the consumer and server. 
server: Varnish
retry-after: 0
location: https://www.principal.com/
accept-ranges: bytes
via: 1.1 varnish, 1.1 varnish
strict-transport-security: max-age=300
date: Sat, 15 Feb 2025 18:08:43 GMT
x-served-by: cache-chi-klot8100179-CHI, cache-chi-klot8100179-CHI
x-cache: HIT, MISS
x-cache-hits: 0, 0
x-timer: S1739642923.186079,VS0,VE4
content-length: 0

HTTP/2 200 
cache-control: max-age=86400, public
content-encoding: gzip
content-language: en
content-type: text/html; charset=UTF-8
etag: W/"1739562184"
expires: Sun, 19 Nov 1978 05:00:00 GMT
last-modified: Fri, 14 Feb 2025 19:43:04 GMT
server: nginx
strict-transport-security: max-age=31622400; includeSubDomains; preload
x-content-type-options: nosniff
x-drupal-cache: HIT
x-drupal-dynamic-cache: UNCACHEABLE (poor cacheability)
x-frame-options: SAMEORIGIN
x-generator: Drupal 10 (https://www.drupal.org)
x-pantheon-styx-hostname: styx-fe2-a-8cb8f9598-n29f9
x-styx-req-id: 95fb31aa-eb1d-11ef-973b-066e192d1feb
age: 73146
accept-ranges: bytes
via: 1.1 varnish, 1.1 varnish, 1.1 varnish
x-forwarded-for: 108.178.0.234
x-real-client-ip: 108.178.0.234
access-control-allow-origin: *
date: Sat, 15 Feb 2025 18:08:43 GMT
x-served-by: cache-chi-kigq8000166-CHI, cache-chi-klot8100073-CHI, cache-chi-klot8100073-CHI
x-cache: HIT, MISS, MISS
x-cache-hits: 38095, 0, 0
x-timer: S1739642923.211716,VS0,VE11
vary: Accept-Encoding, Cookie, Origin, Cookie
content-length: 22092

DNS Lookup ▼

DNS entries (Domain Name System) are a critical component of the Internet infrastructure. They act as directories that translate human-readable domain names (such as example.com) to machine-readable IP addresses. DNS records are stored on DNS servers and help forward internet traffic efficiently.
Type Ip Target/Txt TTL
TXT amazonses:maxFWS9ObfCu6rlM1bMqpVXgGR+iHQxwp1w4zc8Migo= 3600
TXT mongodb-site-verification=6bIf32LKASwkffdqIDmtQwW27GlpfEkq 3600
TXT google-site-verification=SFFatq3qTogVoqH0z5vDgLRsatABPDYn6qdJzTwCv0o 3600
TXT google-site-verification=k4qhZFR_kio-q9q9MKQ8hOzy_yWuESrDccmBsw5g76M 3600
TXT webexdomainverification.=f0dc140a-bfe4-4c22-9ee6-b820b2193bfb 3600
TXT amazonses:icRv8SCVsu7lhdLc7iSlhuzrJCDqSJg7CGa2FFwsowY= 3600
TXT v=spf1 mx include:_spf.principal.com -all 3600
TXT ZOOM_verify_Hsm4IZ3JTI21CjmnuUXGWA 3600
TXT Dynatrace-site-verification=159146f8-442c-428c-8c90-aaa8e7d38f2b__2pkbdn19b6pr5j7o57aq0soc20 3600
TXT MS=ms72057624 3600
TXT amazonses:7Y36GUaO3fYeruY+fnrQNYSSDbt0djbiMnIhQHxL8Eg= 3600
TXT pexip-ms-tenant-domain-verification=9597b6a8-2926-495a-95e5-e9aa716e436f 3600
TXT SFMC-OhiS4wwmqr4zayQ6m8wGBDgfUJt0S_01Pr16gbD8 3600
TXT wrike-verification=MjQxMTA4Njo4M2FmZDA3YmQ1NjBiNTU5MTU0Mjk3OTBlYWM5YTk1OWQxY2FmNjU4ZjkzMTM1Nzg5ZmU2ODAwMjJjOTIyODNh 3600
TXT amazonses:WZLYwtoyKXezHB5UJxrejPzDBsVXbGG6hIg0sT9C43k= 3600
TXT Dynatrace-site-verification=d4ec047a-af20-4871-83a2-5bd2c8750f06__ndpqqno2eu41fl3fr1jb52hab0 3600
TXT stripe-verification=AC296BA04EC39475DD9C6C4D95FF8123DD6FBE5690002858135BAC7F1930B80A 3600
TXT /3q6qat62MMAlkX7UYQjtvcXA0dIqJjIRvoms3nX4J0U8/eNx3rsh+5AjMRBxib2UpaNtlews077O+r/av5YTg== 3600
TXT SFMC-Ue7cUiodxAh2li2kfBlznBM0sZso1qsZyCRP6-9z 3600
TXT wiz-domain-verification=43d43181dbd9a61a32650cb188610309d019d2d87aceddf29bd384da06e9bb62 3600
TXT onetrust-domain-verification=3a89e12533df4733be028667c36a1316 3600
TXT miro-verification=f7f7acb6bb1691076e3469948fd142ffb28ffe9d 3600
TXT amazonses:uXtY7WvzXHFaXyhqkwxCMPlUE1p+5pg/Zk8DzfP6+QM= 3600
TXT facebook-domain-verification=4jnu65oyzjl23ynkjsgm9yos4tki2n 3600
TXT nintex.61ba75114b244c00685f5166 3600
TXT h1-domain-verification=x8pieWNVkzUEhaR8wMKq2ZaBXeHC5FQ5S8apk4SqzNtpNSQz 3600
TXT apple-domain-verification=4OIBi2XyLsX1QhlT 3600
TXT configcat-domain-verification=08da0050-cd0f-4eb1-84a0-ffb13f126776 3600
TXT amazonses:FYcZQrr3aB2UG3WQfmS1md1j571PRxaGHGTIIehQW60= 3600
TXT amazonses:/W88mug6mVLYMDjxBp17XeOufH2O8lUEBN35MukpyuE= 3600
TXT dell-technologies-domain-verification=principal.com_9b20510b-0f69-4646-97fb-f5e14e7cf5ab_1684614229 3600
TXT adobe-idp-site-verification=a7ae9e72fa263a14cd9b182508844729559a9b654ab5382c0ea15d51fd8a5fd6 3600
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SOA 3600
Mname ns1.principal.com
Rname dns.principal.com
Serial Number 2008113570
Refresh 21600
Retry 3600
Expire 1728000
Minimum TTL 3600
AAAA 2620:12a:8000::2 3537
AAAA 2620:12a:8001::2 3537
A 23.185.0.2 3537
MX mxa-002f7901.gslb.pphosted.com 3600
MX mxb-002f7901.gslb.pphosted.com 3600
NS auth111.ns.uu.net 3600
NS dca-ans-01.inet.qwest.net 3600
NS auth120.ns.uu.net 3600
NS svl-ans-01.inet.qwest.net 3600

Whois Lookup ▼

Domain WHOIS is a public database that provides information about domain names, including registered owners, contact information, domain registrars, registration and expiration dates, name servers, and other relevant information. Domain registration for this website began on January 9, 1995 and will expire on January 8, 2034 if not renewed. This website is now assigned through the registrar Network Solutions, LLC. The WHOIS data for this website's domain was last updated on December 17, 2024.
Domain Created:
1995-01-09
Domain Expires:
2034-01-08
Domain Updated:
2024-12-17
Domain Age:
30 years 1 months 10 days
Domain Registrar:
Network Solutions, LLC
WhoIs:
 

   Domain Name: PRINCIPAL.COM
   Registry Domain ID: 3327068_DOMAIN_COM-VRSN
   Registrar WHOIS Server: whois.networksolutions.com
   Registrar URL: http://networksolutions.com
   Updated Date: 2024-12-17T19:41:52Z
   Creation Date: 1995-01-09T05:00:00Z
   Registry Expiry Date: 2034-01-08T05:00:00Z
   Registrar: Network Solutions, LLC
   Registrar IANA ID: 2
   Registrar Abuse Contact Email: email
   Registrar Abuse Contact Phone: +1.8777228662
   Domain Status: clientTransferProhibited https://icann.org/epp#clientTransferProhibited
   Name Server: AUTH111.NS.UU.NET
   Name Server: AUTH120.NS.UU.NET
   Name Server: DCA-ANS-01.INET.QWEST.NET
   Name Server: SVL-ANS-01.INET.QWEST.NET
   DNSSEC: unsigned
   URL of the ICANN Whois Inaccuracy Complaint Form: https://www.icann.org/wicf/
>>> Last update of whois database: 2025-02-15T18:09:36Z